Narrator

In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.

In this high-concept visual essay, writer and broadcaster Lindsay Johns reframes the history of the Caribbean to tell a new story. Not the traditional narrative of suffering and adversity but a celebratory one of superheroes and epic wars, unceasing resistance and never-ending rebellion, told through the stories of four inspirational leaders and their modern-day spiritual descendants.

Since August 2024, in Martinique, a popular protest movement against the high cost of living has been reemerging under the leadership of the RPPRAC (Rassemblement Pour La Protection Des Peuples Et Des Ressources Afro-Caribéens – Gathering for the Protection of Afro-Caribbean Peoples and Resources). On the island, food prices are on average 54% higher than in mainland France.* Through various cultural figures, the people of Martinique are expressing their anger and seeking concrete solutions. *Source: Kiprix, Price comparison between supermarkets in the French overseas territories and mainland France.