Documentary
Up until just over 30 years ago, when the desktop computer debuted, the whole design production process would have been done primarily by hand, and with the aide of analog machines. The design and print industries used a variety of ways to get type and image onto film, plates,…

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Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

This film is about patient and dedicated teaching, about learning to look and visualize in order to design, about the importance of drawing. It is one designer’s personal experience of issues that face all designers, expressed with sympathy and encouragement, and illustrated with examples of Inge [Druckrey]’s own work and that of grateful generations of her students. There are simple phrases that give insights into complex matters, for example that letterforms are ‘memories of motion.’ Above all, it is characteristic of Inge that in this examination of basic principles the word “beautiful” is used several times.

The documentary maps more than a hundred years of Czech visual culture, offers stories of well-known and lesser-known brands and shows that top graphic art is still being created in the Czech Republic today. The film is guided by Nicho Lowry, an American native with Czech roots, an avid collector and graphic design lover who embarks on an adventurous journey in the footsteps of the best of Czech visual culture. During his journey, he meets a number of contemporary graphic designers, as well as the legacy of icons who have passed away, many of whom have succeeded abroad. The film will lead Nich to his own roots through the uncovering of Czech identity and will introduce Czech graphic design to those who do not know the Czech Republic.