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advertising model
advertising model
advertising model
advertising model
Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?
TVTV turns its critical eye to the world of advertising in Adland, subtitled Where Commercials Come From. Focusing on the reality behind the image, and specifically on the strategies of Madison Avenue, they interview prominent 1970s admen such as George Lois and Jerry Della Femina. They also go behind the scenes of commercial shoots, where such figures as Ronald McDonald and the precocious child actor Mason Reese are put through grinding routines, only to reveal themselves as jaded pros off-camera. In this clear-eyed look at the manipulation inherent in advertising, the TVTV crew meets its match in the relentless cynicism and masculine braggadocio of the seasoned admen; ultimately, TVTV conveys respect for the savvy and skills of these shrewd veterans.
Jeppy Bass is the story of a college student's struggles to make his thesis short film, entitled 'Damn Fine Cup'. After getting a behind-the-scenes look into the efforts taken to produce the film, we get a brief glimpse into the dark psyche of the filmmaker and perhaps the intentions behind the film.
High-schoolers Sally and Faith scheme to get the attention of classmates Bill and Frank by challenging them to a bake-off for a party. When the boys fail miserably to measure up, the girls give the them credit for their own excellent wares to cement a date. Sponsored by Crisco, which is featured prominently.
Dante Fontana presents 100+ weird, psychedelic, and interesting television ads from the 60's/70's. Beautifully restored and available on DVD for the very first time! Includes ads for Alpha Bits, Cheerios, Bright Side Shampoo, Protine 29, Arco, Coke, Diet Pepsi, 7 UP, Noxema, Nescafe, Italian Swiss Colony Wine, Super Max, Hamm's Beer, and so much more!!!
