Documentary
Doll hospitals, cabbage ‘births,’ a four-year legal battle over the origin of the idea and a billion-dollar toy brand that put the wheels of modern-day Black Friday shopping riots into motion. This is the unbelievable true story you never knew about the toy craze that started it…


Narrator (voice)
Self – Interviewee

Self – Interviewee
Self – Interviewee

In the spring of 1984, a strange new comic book sat beside cash registers in select shops, too big to fit in the racks, and too weird to ignore. Eastman and Laird's Teenage Mutant Ninja Turtles presented a completely original breed of super hero. It was too bizarre, too crazy. It broke all the rules and should never have worked. Until it sold out. Again and again and again. For 30 years. Now, peek under the shell and see how this so-called "happy accident" defied every naysayer to become one of the most popular and beloved franchises in the world.

A group of teddybears awaken in the attic after years of storage. Store-Nalle (Big Teddy) explains the history of the species, from the very first teddybears manufactured in Germany. Other segments include dramatizations of the directors' childhood memories, as well as interviews with several stuffed animal owners.